Association Marketing
For clients looking for a communication solution beyond advertising, our group sponsorship team are experts in finding alternative channels to meet clients’s marketing needs: through associations.
We work with clients to identify properties with which their brand has a synergy. This could be building an association with an existing property, such as a sport or the arts (Guinness becoming synonymous with rugby, Gordon’s Gin sponsoring the Turner Prize); a celebrity endorsement which enhances the brand (Elastoplast Sport with Martin Johnson); or creating a completely new environment (Renault “Vandurance” Roadshows - pictured).
Our service includes all stages of the process, from developing the strategy, through negotiation of the rights, implementation of the activity and post-campaign evaluation. The sponsorship channels we cover are: Sport, Arts, Events, Venues, advertiser-funded programming, product placement, cause-related marketing, experiential marketing, personality endorsement.
