Case Studies
Pomegreat (Chartered Brands)
How Pomegreat Became Pomebloodybrilliant
Launched in 2004, Pomegreat initially built its reputation through PR, focussing on the health benefits of the product. In 2006, the brand’s first advertising campaign aimed to substantially increase trial and awareness of the juice, against some ambitious targets.
Through a combination of fieldwork and desktop research, we identified 2 key target audiences for Pomegreat, and implemented a media campaign focused on national press, outdoor and online.
Prompted awareness and trial both considerably exceeded their targets, most strongly against the 2 targeted segments, and Pomegreat became the 6th largest ‘take home’ juice drink in the UK by November ’06.
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