Case Studies
Recruitment: Booths
Recruitment Advertising
Booths are an upmarket independent food and drink retailer with 27 stores throughout the North West and Yorkshire. On winning the account we were asked to create an advert style that would work at all levels, for both store-based and Head Office vacancies. The creative had to reflect the company’s emphasis on local produce and high service standards whilst fitting within their brand guidelines.
Store advertising is decentralised with requests coming from each Store Manager. In order to ensure consistency and a streamlined process we developed an Ad Book for all store vacancies up to Head of Departments. Head Office ads are created on a bespoke basis as and when required.
All recruitment communications now reflect the new Booths brand and their values as both a retailer and as an employer. We also have an effective system in place for handling all advertising requests quickly.
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