Media News
RAJAR Q4 2009: Round-up - 08/02/2010
ABCe Newspaper Websites: December 2009 - 01/02/2010
Guardian.co.uk once again broke records, and remained the most popular national newspaper website over December.
According to the ABCe data, the Guardian clocked up nearly 37m users in December. This is on the back of an impressive run, as this is the fourth month in a row the website has come out on top of the nationals. In November, Guardian.co.uk was the first of the sites to break through the 35m users mark.
Mail Online gained 1.6m users in December, keeping it in second place. The Daily Mail's website has seen a huge spike in popularity over the past year, and hit the top spot during the summer months. December shows a yoy increase of 67%.
Taking December's third place is Telegraph.co.uk, with 30.7m unique users - a loss of 100,000 since November, but it also reports a healthy yoy increase of 46%.
Sun Online is in fourth place but with significantly less users than the top three. December saw 20.9m people browsing the site, up 700,000 on November 2009. Sun Online peaked in February 2009 with 27m unique users.
Times Online lost 1m users over December resulting in 19.8m unique users.
Mirror Group lost nearly 1m users, resulting in 9.7m unique users in December, but has increased its audience by 87% yoy.
Independent.co.uk, on the other hand, gained in popularity, with 400,000 more users logging on.
