Media News
RAJAR Q4 2009: Round-up - 08/02/2010
The latest RAJAR figures for Q4 2009 reveal a 0.5% yoy increase in weekly reach for All Commercial Radio, taking its total to just under 31.4m listeners a week. All BBC, meanwhile, suffered a slight yoy dip of 0.8%, taking its weekly reach to just under 33.3m listeners.
All Commercial's share of listening was up 0.4 percentage points yoy inQ4, hitting 42.6%. It was also up period on period, by 0.2%. Down 0.5% on Q4 2008, All BBC's total share of listening now stands at 55.2%.
All BBC's average hours per listener figure was down 2.4% yoy to 16.4 hours, while a similar dip - of 2.2% - saw All Commercial's total fall to 13.4 hours.
Looking at the national stations, BBC Radio 2 remains the national station with the highest weekly reach. It was relatively static yoy, although it suffered a slight fall of 1.1% on Q3 2009, leaving its total at around 13.5m listeners.
Of the commercial nationals, Classic FM remained the station with the largest reach, although it was down 10% on Q4 2008, leaving its total at just over 5.1m.
talkSPORT was down slightly yoy, by 0.8% to around 2.5m, it saw listener numbers increase period on period by around the same percentage.
Absolute Radio recorded an average weekly reach of 1.49m people, down 5.9% quarter-on-quarter.
In London, for the first time in over two years, Magic 105.4 (1.821m listeners) no longer has the largest weekly reach of all the London stations, pushed into third place by Heart 106.2 FM (1.881m) and 95.8 Capital Radio (1.827m).
And as the 2015 FM switchoff date looms ever nearer, DAB set ownership increased by 13% yoy, with 17.1m adults aged 15+ now claiming to live in a household which has a DAB receiver.
DAB listening commands a 13.7% share of all radio listening according to the latest data, up 20% yoy. Total hours spent listening to radio via DAB increased by 20 hours on Q4 2008, to 136 hours.
Share of radio listening via any digital platform increased 14% on last year to 20.9%, while listening to the radio via a digital platform in terms of weekly reach has also increased, up 5% year on year to 17.1m people.
Listening to the radio via a mobile phone has grown steadily among those aged 15 and over, with a 7.1% increase recorded in the fourth quarter, hitting 6.7m.
