Media News
ABC Newspaper Round-Up: March 2010 - 26/04/2010
Media Consumption on the Increase - 20/04/2010
A Look At IAB’s Bi-Annual Digital Report - 08/04/2010
ABCe Websites: February 2010 - 29/03/2010
UKOM Report: February 2010 - 23/03/2010
ABC National Newspaper Round Up: Feb 2010 - 15/03/2010
A Look At Mobile Internet In Europe - 08/03/2010
The European Interactive Advertising Association (EIAA) revealed findings of new research that shows digital mobility making its way into the mainstream. Technological innovation coupled with a diverse range of access points for consumers is driving deeper usage online. The EIAA’s Mediascope Europe study across 15 European markets highlights how consumers are extending the ways in which they engage with the internet.
Top line findings include:
- 71m Europeans browse the mobile internet in a typical week and, with almost an hour a day actively spent going online via their mobile (6.4 hours per week), ‘internet-on-the-move’ is proving a more frequent pastime than reading newspapers (4.8 hours) or magazines (4.1 hours).
- Of users of mobile internet 24% are 16-24 and 21% are 25-34 year olds, spending 7.2 and 6.6 hours on it respectively each week.
- The internet continues to prove a popular source of entertainment with 25% of Europeans gaming online, 25% listening to the radio online, and 32% watching films, TV or video clips online at least once a month.
- Amongst those with an internet enabled phone, 49% claim to receive video clips, websites or images on their mobile and 80% say that they pass on the content they receive.
- 71% of European internet users admit that they stay in touch with friends and relatives more as a result of the internet. 16% state they communicate using social media via their mobile, with 16% also using mobile instant messenger.
- Media convergence is on the rise with 36% of Europeans using the internet whilst watching TV.
Source: EIAA
