• Planning

• Buying

• Strategy

• Recruitment

• Direct

• Digital

• Research

• Data Planning

• Association Marketing

Planning

We follow a structured process to cover the planning journey from initial brief to post-campaign debrief. The format we use encourages rather than stifles creativity, but still ensures that all the essential considerations of a campaign are covered, and that objectives set in the brief can be met and measured.

Starting with a thorough brief, we research the market sector relevant to the product or campaign. Real insight comes from living the product and getting to know the consumer inside out. Then we identify a key theme - the core thought that links all the media vehicles together to achieve the communications goals, and the springboard for media ideas.

At the end of the campaign we have a rigorous evaluation process to check that the objectives were achieved, and take out key learnings for future planning.