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Recruitment Delivers One Third Of All UK Online Adspend

13/10/2008

Recruitment accounted for just under one third of all UK online adspend in the first half of 2008, making it the medium's largest single advertising category, according to data released by the Internet Advertising Bureau in conjunction with PricewaterhouseCoopers.

Online advertising generated £1.68bn in the first six months of this year, with recruitment responsible for 32.9%, or £553.5m, of this total up from 24.7% in the same period in 2007.

The automotive category provided some 13% of revenue, up 0.5% on 2007, with the property market almost doubling its total share from 5.7% to 11.1% year on year.

Finance, however, fell from 11.1% in the first six months of last year to just 6.2% for 2008 so far, with the technology sector also down from 11.1% to 9.4% in the same period.

In terms of display advertising, however, technology had the largest single share (17.3%), followed by finance (11.9%), entertainment and media (10.7%) and recruitment (9.9%).

Source: WARC

Graduates A Study

10/07/2008

A recent survey of graduates throughout the UK has revealed some fascinating insights into recruitment and attitudes. The research, carried out by the Guardian, asked 3,000 graduates their opinions, below are some key findings:

Upon graduating this year, 42% plan to look for a graduate job, 28% are lining up further studies, 17% expect to work in a ‘non-graduate job' and 13% intend to take time out/travel.
Media (33%) and education (32%) were by far the most popular employment sectors, with nothing else registering over 20%.
London is the most popular career destination (37%), however, a significant proportion plan to remain in the location where they were studying.
Graduates who had gained some work experience demonstrated higher levels of confidence than those who hadn't, and also rated higher for initiative, innovation and communications skills.
There has been a growth in digital platforms, with commercial jobsites and corporate sites now used by 63% and 53% of graduates respectively.
Presently fewer than 14% of graduates think that social networking sites are a good place to find jobs, although 89% of those surveyed admitting using Facebook.

Source: Ri5/Guardian

Working From Home

30/05/2008

The latest quarterly CIPD/KPMG Labour Market Outlook survey of UK employers finds that more than two thirds of employers (69%) never or occasionally accept employee requests to work from home. This is despite the fact that, of the employers who offer home-working, only 8% believe home-workers are less productive than their office-bound colleagues, while 30% say they are more productive. The remainder of employers say home-working makes no difference to productivity.

The report calls on employers to be more progressive to improve the morale and well-being of employees and the productivity of employers and the wider economy.

Some key findings from the report state:

Flexible working arrangements for parents with young children are the most popular arrangements that organisations surveyed offer (61%).
Top reasons given by organisations for working from home are: to increase organisational flexibility (68%), retain workforce/widen the talent pool (55%) and to meet employee demand (54%).
Among organisations that offer working from home, over half of employers (57%) say they occasionally accept requests for fixed arrangements to work from home, and a quarter (26%) say they frequently accept such requests.
Home working requests are accepted more regularly in the public sector (35%) than the private sector (21%). Only a tenth of employers (12%) say they never accept these requests.

The report concludes that the much-heralded revolution in home-working is yet to take place, although a quarter of employers say that home-working will increase in their organisation in the next year.

According to CCS, Aegis Media’s own in-depth consumer insight survey, the average employee that works from home is married, aged 35-44 (27%) and earns less than £25,000 in full time employment. There is a fairly even split of male (54%) and female (46%) home working employees.

Source: KPMG News/CCS Media & Client Study (January 2008)

Flexible Working Rights Extended

19/05/2008

The government recently announced plans to extend flexible working rights to all parents with children under the age of 16.

The move will give an extra 4.5 million parents the right to request flexible working hours. Previously, only parents with children under six years old or who are disabled were entitled to request flexible working.

The changes are the result of an independent review to consider where the age cut-off for older children should be set. The government will now consult on how the proposals in the review can be implemented.

Around 6 million workers currently have the right to ask for flexible arrangements, although the government believes more than 14 million people work flexibly. More than nine out of 10 requests to work flexibly were approved last year.

The announcement was welcomed by unions and family groups.

Source: Guardian

Flexibility Works

07/05/2008

Recent research found a positive relationship between flexible working practices and employee performance. The report concludes a two year collaboration between Cranfield School of Management and Working Families, with the participation of seven major leading organisations from a range of sectors.

As the availability and types of flexible work continue to increase, there is a greater need to know the affects of flexible work culture within an organisation.

Key findings of the report include:

- The majority of flexible workers, their co-workers and managers reported that there was either a positive impact or no impact on individual performance, for quantity and quality of the work.

- A majority of employees reported that flexible working had a positive effect in reducing and managing stress levels, although, for some flexible hours were named as a source of stress.

- Flexible workers were found to have higher levels of organisational commitment, and in some cases, higher levels of job satisfaction. In addition, the availability of flexible working was a key competitive strategy within the labour market.

Source: Ri5/Cranfield School of Management

Recruiters and Web 2.0

02/05/2008

A new report from Cranfield School of Management suggests that recruiters are failing to take advantage of Web 2.0 technology. Only 10% of recruiters are currently using social networking sites, while only a small minority use blogs, videos or other Web 2.0 technology for recruitment applications.

With its greater interactivity, increased opportunity for candidate input and control and wider range of information formats, Web 2.0 offers recruiters new ways to engage with job-seekers in the current war for talent.

The 10% of organisations that do use social networking sites for recruitment were most likely to use LinkedIn (63%), Facebook (39%) or MySpace (21%).

The most common reasons for organisations to use social networking sites are:
To expand the reach of their recruitment
To attract employees who fit with their values and culture
To build relationships with employees who've already expressed an interest in them

It's also worth noting that private-sector organisations are much more likely to use social networking sites for recruitment than those in the public sector.

By way of contrast, more than a quarter of organisations use search engines for recruitment, with Google (75%) and Yahoo! (33%) the most popular choices.

Source: Ri5

Lakeland appoints Feather Brooksbank to handle its recruitment advertising

24/07/2007

Lakeland, the high street clothing retailer, has appointed Feather Brooksbank to handle its recruitment advertising account. Anna Fleetwood, Client Services Director at Feather Brooksbank Leeds, said: "We're excited to be working with this high street retailer. Our team have considerable retail experience which we are keen to put into practise, supporting Lakeland's on-going expansion plans."

WHSmith appoints Feather Brooksbank for recruitment ads

15/11/2006

WHSmith has appointed Feather Brooksbank to handle its recruitment advertising account.

The agency's Leeds office will devise a strategic campaign, planning across all of WHSmith’s recruitment requirements for the next 12 months.

Anna Fleetwood, client services director at Feather Brooksbank Leeds, said: "We’re thrilled to be working with WHSmith. The team in Leeds have considerable retail recruitment experience and it’s fantastic to be working with such a market leading brand and using our knowledge to increase the effectiveness of their advertising campaigns."

- The Drum, November 2006

Feather Brooksbank wins award for best radio commercial

08/09/2006

At last nights Recruitment Business Awards 2006, Feather Brooksbank picked up the award for Best Radio Commercial for our work on Showsec.

Showsec are Event Security specialists and have an ongoing need to recruit Event Stewards, predominantly on a casual basis for some of the biggest venues in the UK including Earls Court and the MEN Arena. In order to keep up with the staffing numbers required, Feather Brooksbank introduced radio advertising into the attraction strategy in order to sell the benefits of a job at Showsec to people who might not be actively seeking part time or casual work. The objective was to sell the real advantages of working for Showsec – the fact that staff are part of some of the biggest events in the UK (Live8 for example) instead of earning money in a more traditional part time role i.e. in a supermarket or a pub. Radio was the perfect platform for this as not only does it target the non-active jobseeker who would be tempted by an interesting employment opportunity, it also allowed Feather Brooksbank to develop a creative message that really set the scene for their working environment and brought it to life in a way that a print advertisement could not.

Held annually at the Midland Hotel in Manchester, the Recruitment Business Awards, established in 2003, celebrate excellence in the recruitment industry. They are designed to commend achievement in both recruitment advertising and recruitment consultancy and as well as recognising the industry’s creative achievements through a comprehensive series of creative awards, they also celebrate personal and business wide success through a number of individual and company led accolades.

Feather Brooksbank augments e-recruitment offering

01/06/2006

Our online experts, Dawn Anthoney in Edinburgh and Lucy Thomson in Manchester are currently developing our e-recruitment offering. Online is having an increasingly important role in the recruitment advertising market. For the job-seeker, access to the internet has become affordable and accessible, meaning that online job-seeking has crossed over from its natural audience of IT and professionals to a wider C2DE audience. With 700 job boards in the UK. there is a website to suit all types of vacancies, skill sets, geographical locations and salary levels, so adverts can be highly targeted to the right audience. For the employer, websites are cheaper, more accountable, and with developments in technology, increasingly sophisticated, in terms of both gathering response information and candidate attraction with rich media like video streaming.

As HR departments gear up to increase online spend from 10% to 34% of budget, the recruitment team at Feather Brooksbank has increased its expertise in the planning and buying of online media on behalf of our clients. We have the knowledge and facilities to be able to suggest the right websites for any given role, and we can identify the best ways to drive traffic to a clients vacancies. Our creative partners can design fully animated web advertising and on top of that, our Digital team can put together plans to use non-recruitment sites to drive traffic to a clients own careers website, backed up with strong Search Engine Marketing and Optimisation, and even recruitment web-builds from scratch.

If you would like to speak to someone about online recruitment, please call Dawn on 0131 555 2554 or Lucy on 0161 834 9793.